Learn what it’s like to be an online student at Benedictine University with Internet Marketing Masters Degree. From student engagement to interactive design, we work to provide you with the most engaging experience possible.
Students in online digital marketing master’s programs explore to such as search engine optimization, web analytics and social media strategy, preparing them for careers ranging from digital strategist to chief marketing officer.
Online Marketing Masters Degree
Digital marketing master’s degree online programs generally require 30 to 36 credits. Program length for full-time students typically ranges from 15 months to two years.
At what cost?
The cost of an online digital marketing degree depends on several factors. State residency is an important consideration, since many colleges and universities charge higher tuition for out-of-state students. However, some schools charge flat tuition for online students regardless of residency. Technology fees are another key factor; these fees often apply to online students but not their brick-and-mortar counterparts.
Per-credit costs for an online digital marketing master’s degree typically range from $460 to $900. Students should expect to pay between $14,000 and $32,000 in total tuition.
Applicants to Internet Marketing Masters Degree must hold a bachelor’s degree from an accredited university or college, although it doesn’t always need to be related to marketing.
Some programs require applicants to submit GMAT or GRE scores, though they may waive this requirement based on the applicant’s relevant professional experience or academic achievements.
What can you do with a master’s in digital marketing?
Students who earn a Internet Marketing Masters Degree online are equipped to work in a range of positions within marketing, from research to leadership roles. The digital marketing skills they acquire may also help them in communications and creative positions, including public relations, graphic design and content production.
- Market research analyst
- Digital strategist
- Digital marketing manager
- Chief marketing officer
Licensure and Certification
Marketing professionals can seek certification through marketing organizations. IMA offers certification in internet marketing, for example, while the AMA provides professional certification in areas such as digital marketing, content marketing and marketing management. DMA also offers a certified marketing professional program that covers topics such as email marketing, social media marketing, and web and search engine marketing.
While market research analysts do not require certification, many choose to pursue it for professional development purposes, according to the BLS. Insights Association – formed by a merger of the Marketing Research Association and the Council of American Survey Research Organizations – offers professional researcher certification for these analysts.
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